Lionel Messi Unveils New Adidas F50 ‘La Vida Rapida’ Boots

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Football icon Lionel Messi has launched the latest edition of the Adidas F50, named ‘La Vida Rapida’, a boot designed for speed and performance. The Inter Miami superstar will be the face of the new boots, alongside young talents Lamine Yamal and Jaedyn Shaw, who will also wear them on the pitch.

A Dazzling New Release

Messi showcased the eye-catching boots in a promotional campaign on Adidas’ official Instagram page, with the caption reading: “A little shine, a lot of genius.” Having been an Adidas athlete since 2006, Messi has led multiple F50 launches, including the 2024 ‘Triunfo Estelar’ edition.

The 2025 La Vida Rapida model—translating to ‘The Fast Life’—is designed with speed and agility in mind. The boots feature a striking Silver Met/Solar Yellow/Lucid Blue color scheme, along with innovative design upgrades such as:

Sprintframe 360 soleplate for better stability and traction.
Hybridtouch Upper for enhanced comfort at high speeds.
Lightstrike Pro Foam, inspired by Adidas’ running shoes, to improve endurance.

Messi’s Excitement Over the New F50s

Following the launch, Messi shared his enthusiasm for the boots, saying:
“Developing my latest boot with Adidas has been another incredible experience, and I can’t wait to wear them on the pitch. I am also very grateful that all these young talents like the boots and want to wear them, and I’m excited to see how they perform.”

The Next Generation of Stars to Wear La Vida Rapida

The boots feature Messi’s signature ‘Messi +10’ sign-off, highlighting ten rising football stars from the men’s and women’s game who will also don the F50s. This list includes:

Lamine Yamal (Barcelona)
Jaedyn Shaw (USWNT)
Claudio Echeverri
Antonio Nusa
Joel Ndala
Cavan Sullivan
Vicky Lopez
Kenan Yildiz
Assan Quedraogo
Eliesse Ben Seghir

Messi’s First Outing in the New Boots

Messi will debut the La Vida Rapida F50s when Inter Miami faces Orlando City in a friendly match at Raymond James Stadium on Friday night. His focus will then shift to the Concacaf Champions Cup first-round clash against Sporting KC on February 18, followed by Miami’s MLS season opener against New York City on February 21.