Cristiano Ronaldo Wipes $4B Value off Coca Cola! The Portuguese superstar took a swipe at one of the biggest brands in the world Coca-Cola on Sunday afternoon.
Cristiano Ronaldo was attending to a pre-match media briefing for Portugal ahead of their first Euro 2020 match. He was unhappy with two Coca Cola bottles which were placed in front of him.
Coca Cola is a one of the biggest sponsors of Euro 2020. As a result, they attain the most branding rights at the competition.
One of these is the image rights at press conferences. However, Ronaldo, a devout health fanatic, did not appreciate these.
He removed the Coca Cola bottles and held a bottle of water shouting “Água” (Water in Portuguese)! As a result of this action, The Guardian reports that Ronaldo wiped off $4 billion in their market value.
“Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.” Everyone “is entitled to their drink preferences” he says.
According to this report, Coca Cola’s share dropped from $56.10 to $55.22, which is a 1.6% dip. The market value of Coca-Cola went from $242bn to $238bn – a drop of $4bn.
This was before Portugal’s first group match against Hungary at the Euro’s. The world’s most followed individual on social media showed why he is rated as one of world’s best.
After a largely quiet game, Ronaldo scored two goals to seal a 3-0 win over Hungary. He became the first player to participate in 5 European Championships and the first player to score in each of these championships.
Cristiano Ronaldo Wipes $4B Value off Coca Cola!
