SAFA & The MultiChoice Group Announce Exciting New Partnership! South African referees will now be known as Showmax SAFA Referees! This exciting new partnership sees an end to SAFA’s partnership with Outsurance.
The news was announced earlier today at the SuperSport offices in Randburg. Phumlani Msibi was joined by SAFA president Dr Danny Jordaan and president of referees Abdul Ibrahim.
The SAFA statement reads:
“We are pleased to be involved in what we believe is a monumental win for South African football that will truly elevate match officiating across all levels, from grassroots to the DStv Premiership and beyond, ultimately enabling the best local talent to participate on a global stage,” says Calvo Mawela, MultiChoice Group CEO.
“The partnership between MultiChoice and SAFA is critical as it allows us to fulfil our development mandate, as well as improving the quality of football officiating at both domestic and international level.
This partnership will continue to contribute to deliver world-class officials on an inclusive basis. It will further accelerate delivery of both male and female match officials for CAF and FIFA competitions,” says SAFA President, Dr Danny Jordaan.
The agreement includes a redesigned and rebranded referees’ kit and other branding elements through which the Showmax brand will be showcased at all SAFA levels including:
- DStv Premiership
- National Team matches
- National First Division (NFD)
- ABC Motsepe League
- SASOL Women’s League
- Regional Leagues
All football tournaments and matches played under the auspices of SAFA
SAFA & The MultiChoice Group Announce Exciting New Partnership!
