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Kaizer Chiefs In Sports Collabo With Street Wear Pioneer Butan

South African streetwear pioneer Butan and football giants Kaizer Chiefs have teamed up for what is Africa’s first true streetwear and sports collaboration. See pics below:

Chiefs who are obviously on a rebranding strategy after chairman and founder Kaizer “Chincha Guluva” Motaung 75th birthday are definitely seeking an intrinsic and holistic fan experience amongst their passionate faithfuls across the country who inevitably have to play a part in pushing them towards seemingly elusive silverware that has evaded them since the 2014/15 season where there claimed league and cup double after also sealing the MTN8 trophy.

Kaizer Chiefs who are currently on a roll in the league where they are recently underlined their title credentials by dispatching defending champions Mamelodi Sundowns.

Chiefs who are obviously on a rebranding strategy are definitely seeking an intrinsic and holistic fan experience amongst their passionate faithfuls across the country who inevitably have to play a part in pushing them towards seemingly elusive silverware that has evaded them since the 2014/15 season where there claimed league and cup double after also sealing the MTN8 trophy.

Chiefs have indicated that they mean business this season and are up to the challenge as week-in , week-out, the team is posting impressive results that have become the envy of some of their title rivals who have resorted to mind games and bad mouthing as part of efforts to derail their juggernaut that has so far steamrolled past any force they have faced so far as they enjoy a 5-point cushion over their title rivals.

Chiefs under the guidance of German mentor Ernst Middendorp are in the fast and furious lane as this weekend they face off against arch enemies Orlando Pirates in the Soweto Derby where fans will have a chance to don the new streetwise regalia crafted by the thread artist Butan which according to the artiste is laced and embedded with deeper meaning than meets the eye.

The merchandise will be available from KC Digi Store and KC Village saw the launch feature Willard Katsande and George Maluleka.

Butan calls his collaboration with Amakhosi as: Taking fan art to a whole new level. with trending hashtags:

The Butan x Kaizer Chiefs collaboration is a representation of heritage, culture and legacy as part of Africa’s first true streetwear and sports collaboration. . 


By Gerald Dandah

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